How We Partner

Strategic connections between mezcal producers and the brands that share their values.

Hospitality Partnerships

Mezcal programs for hotels, restaurants and bars. Curated selections, staff training, menu development and branded activations designed for premium hospitality venues across the Riviera Maya and beyond.

Event Activations

Mezcal bars, tasting stations and cultural activations for festivals, conferences and brand launches. Fully managed from concept to execution, including Tulum Crypto Fest programming and other Like Group events.

Distribution & Placement

Help artisanal producers access premium distribution channels in the Riviera Maya, Mexico City and beyond. From boutique venue placements to broader market entry strategies.

Co-Branded Experiences

We create experiences that bring your brand and mezcal culture together in unforgettable ways.

Brand-Hosted Tastings

Co-branded tasting events where your mezcal is the star. We handle curation, storytelling and logistics while your brand gets full exposure to our curated audiences of enthusiasts, hospitality professionals and cultural leaders.

Content Collaborations

Leverage the Like Group ecosystem for co-branded content. Through Like Media, we can amplify your brand story across premium media outlets. Through Like Design, we create compelling visual narratives. Every partnership is multi-dimensional.

Festival Sponsorships

Headline mezcal sponsorships at Tulum Crypto Fest and other Like Group events. Premium placement, dedicated tasting stations, branding integration and access to an engaged audience of international founders, creators and travelers.

Co-branded Experience
Mezcal Producers

For Mezcal Producers

Your craft deserves a wider stage.

If you're an artisanal mezcal producer looking to reach new audiences, Like Mezcal can help. We connect producers with premium hospitality venues, events and brand activations across the Riviera Maya and beyond.

Our network spans hotels, restaurants, festivals and cultural events — giving your mezcal a platform among audiences who value craft, authenticity and quality.

We work with producers across Mexico's mezcal-producing states — from Oaxaca and Durango to Puebla and Guerrero — and we prioritize brands committed to traditional production methods and sustainable agave cultivation.

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Partnership Process

From first conversation to active partnership — a clear path forward.

01

Introduction

Share your brand story, production details and partnership goals with our team.

02

Strategy

We identify the right channels, venues and events for your brand positioning.

03

Activation

Launch with co-branded tastings, hospitality placements and event integrations.

04

Growth

Expand reach through our ecosystem — media coverage, design assets and ongoing events.

Let's create something together

Whether you're a mezcal brand, a hospitality venue or an event organizer — we'd love to explore a partnership.

Get in Touch
Like Group Ecosystem